Building your business is a form of self-expression
Maybe you make music, paint,
or lead retreats.
Maybe you take photographs,
maybe you shoot beautiful imagery that connects deeply with your people,
maybe you create room for new possibilities
in people’s lives.
My message to you is:
You are more than the work you do with your hands.
Your business is calling out to you.
Asking you to evolve.
Inviting you to move past the hustle and fly-by-the-seat-of-your-pants stuff that has gotten you this far in your business.
Now’s the time for a plan.
To create a sustainable livelihood, in a way that feels really good, and totally you.
I’m Heidi Taylor.
I help wildly talented, non-linear creative people learn how to sell in a relational way.
To set boundaries, raise their prices, develop their business savvy, put systems in place, clean up messes, and find some steadiness in their business and sales.
It’s my art.
When it’s time for more steadiness in your business.
Ready to have a conversation about it?
Tell me what’s working in your business and where you’d like to develop some more steadiness and business savvy.
Sign up for a discovery call here
Think of your business..
as if it was a person you really care about and want to advocate for.
Advocating for your business is about earning the money your business deserves and it is not selfish.
Serving and caring for others is who you are and it is what you do. You have to do the same for your business.
Champion your business because it deserves it.
I totally understand that you might be feeling a pinch around money.
I absolutely understand that you’ve got to make this work.
Got sales anxiety?
Let me tell you about how empowering it is to ask for what you need and receive it.
I take this very seriously,
I take Your Sales Seriously.
I believe sales are about
Creating a relationship
You’ve spent your career developing a set of professional and creative skills but you’ve spent zero hours on sales training. The sales models you’ve experienced are likely masculine, transaction based sales models that rub you the wrong way. You don’t have the sales training, and the sales training you’ve seen has you recoiling.
None of this is about your ability or worth to be an exceptional entrepreneur.
This is simply a skill gap and a reorientation.
Being ‘good at sales’ means you understand how to move your client through the sales process, without pressuring her, or shaming her, into the sale.
If you’ve not experienced the power of a sales conversation that felt really good to be on the receiving end of, its hard to imagine creating the conditions for a good one.
You are not alone, if you feel you need guidance, you need a way through that doesn’t suck. You want to have sales conversations that are created with the client in mind.
I am not your ordinary sales coach.
I don’t wear a suit.
There will be no high pressure sales tactics and absolutely no smarmy sales strategies.
This is not how we sell here.
This isn’t just you feeling this way.
The old sales model will not work for intuitive, relationship based creative business owners.
No wonder we have sales anxiety, the sales techniques we see are out of alignment with who we are as women and the work we want to do in this world.
Here is what I know to be true:
Intuitive women are superb at creating sales.
Once you can free yourself of the notion that it has to be done in a transaction based way.
Are you good at relationship?
Can you read body language?
Do you know how to talk to people?
Do you know intuitively what people need to feel supported?
If the answer to all of this is yes…
you can have gracious sales conversations.
You can build relationships.
Here is the big insight about sales,
it’s about using your superpower –
And leaning on your intuition
as you build relationships.
People need to feel deeply heard, deeply understood, and deeply seen.
When you care about the work you do and you have something to offer them, that is a sale.
It is an invitation to relationship.
I am willing to bet that as an intuitive, empathic woman you have all the natural sales skills you need, once you get free of that transaction based nonsense we’ve been taught to believe about how sales are done.