You've built an audience.
You are known for your work.
AND you've evolved as a service provider…
But not everyone in your audience has grown with you.
And this causes a mismatch in client alignment, making, selling more complicated than it needs to be.
Inadvertently, you cater to two vastly different audiences and realize you've split yourself in half.
You're reluctant to sell at this point, so you can't grow.
If you think you’ve reached a growth plateau, it’s time to take a step back and audit your business's performance.
I work with established client-based businesses to help them acquire more high-quality clients and:
1. Move away from clients who don't appreciate your skills, expertise, or offerings and who are not in alignment with your business goals.
2. Cultivate meaningful relationships with clients who fully engage with the services you provide and see tangible results from working with you.
If you take on clients who aren't right for you, your business won't grow.
The Goal
Grow your business by acquiring more high-quality clients who value your expertise and are ready to do the work. In most cases, that means identifying and eliminating hidden barriers to acquiring quality clients so you can make informed decisions about your business's future.
Because your actions drive your business, we'll do a performance audit.
Heidi skillfully analyzed my strengths and aligned them with my clients' needs. The session with Heidi was an enlightening experience, I learned loads about myself and who I should work with. I love how she lays out the information visually, making it easy to revisit. Plus, she’s really fun to work with! I have gained a clear understanding of who could benefit most from my strengths, enabling me to fine-tune my messaging to attract those clients. Within just a day of our session, I already started tweaking my lead magnet. Big thumbs up for Heidi!
Natalie Hales, Advisor Marketing
If you're overdoing it in one area of business and underdoing another, it's exhausting and inefficient. When there's misalignment, the business loses profits, and the owner burns out.
To align your business with your client acquisition, we’ll offer you a detailed business performance audit of you, your business, and your existing clients.
The three big problems we focus on helping you solve are:
1. Identify your right-fit clients' behaviours, skills, and strengths so you can create a plan for high-quality client acquisition.
2. Acknowledge what's holding back your business from growing so that you are not selling and marketing to the wrong-fit clients over and over again.
3. Identifying why/where your business is draining you so you can immediately revamp your business model to energize you.
Lack of alignment with your growth goals causes most business owners to burn out, and it causes you to accept clients who aren't a fit for you or your work.
“I have never had anyone make
sense of my Enneagram, Strengths, and MBTI assessments, like Heidi has, and that has helped me show up in my strengths in my sales and onboarding processes.
Rebecca Ching, Leadership Developer
The first problem is your business model.
We’ll identify if it’s right for you or if it's burning you out.
Burnout happens when you accept clients who don't fit your business model.
63% of business owners reported that they've dealt with or are currently dealing with burnout. And burnout can be especially problematic for founders who often wear many hats and are responsible for their companies' growth and success.
Some of the signs of business model misalignment are:
An obligation to “keep the machine going.”
Feeling disengaged and disinterested in your business
An overwhelming sense of dread about running your business
It's hard to pinpoint exactly what's not working in your business, except that you're not actively selling or interested in taking on new clients until you figure out why.
Having a business that doesn't align with your strengths is exhausting.
We'll look at your performance strengths for guidance on what business model tweaks are needed. Trying to make these big decisions while flip-flopping back and forth isn't how you roll, and it's unsettling.
Business transitions are hard, painful, and disorienting, aren't they?
That’s why we start with you, getting you back in touch with what you do best, how you are strengthened and how to align your sales style with your business.
The best leaders know and embrace their own strengths rather than imitating someone else’s style.
I tend to ask coaches to “just tell me what to do” and give me the to-do list, and I'll check the boxes. But that's not how this works. The way I am showing up to my business has shifted. I see it in sales conversations, emails, conversations with my team, and how I show up with my lawyer. I feel the shift in all those day-to-day interactions because I have the perspective of my strengths, and now I know when I'm overdoing them.
Alyssa Labrecque, IBS Gut Expert
Step 1. Awareness: I'll audit your top strengths, skills and personality type to ensure you're working and selling in your strengths, and if not, what needs to change.
Step 2. Application: I'll help you use your strengths and sales style so you can do far more of what you love about being an entrepreneur and delivering services
Step 3. Achievement: You'll start taking daily steps to free yourself from the draining parts of your business, offers, and clients. Ultimately, you'll shift your entire business to work for you.
The second problem:
You’ve stopped showing up to market and sell consistently, and it's holding your business back from growing.
With Gartner predicting a whopping 75% of companies will drop poor-fit clients by 2025, it’s time to get real about attracting the right ones.
First, Let's start by assessing any existing clients' strengths, identifying what has attracted clients who aren't aligned, and figuring out who's a good fit for you
Then, I'll help you determine if your offer and sales approach makes acquiring high-quality clients easier.
Finally, you’ll start showing up with your new approach to business and we’ll be tweaking your aligned sales process as you go.
The third problem:
You’ve evolved beyond your audience.
You're saying, "I've moved on" from the clients who want this service. To diagnose and fix the problem, I’ll assess your business as it is based on your strengths, existing client roster and business model.
First, I’ll gather the important business-defining information from you so that I can show you some concrete data/feedback on what’s working and not working. I'll share the mind-blowing and often validating insights I’ve gained from diving into your business details.
Then I’ll collaborate with you to show you what drives your right-fit clients and what obstacles they have to overcome to buy from you to make marketing to them easier than you think.
Finally, I'll help you determine the best business model for you and your highest-quality clients.
I’m 20 years into my business and I feel more successful and helpful than I ever have.
Right-aligned and ready clients are soaking this work up. It’s so energizing! My capacity feels increased, not because of more time on my calendar, but because the client fit is so good.
Allison Crow, Self-Leadership + IFS Coach
This is how you’ll move forward confidently in your business.
You'll notice an increased capacity to work with clients to share your offer and sign high-quality clients.
You’ll be repositioned for success and aligned with your strengths to attract clients who are right for you. The result is that your business will be aligned with your expertise as a business owner. Using your strengths and performance abilities to guide client acquisition and business growth.
True leaders aren't born - they're shaped by their strengths.
Most entrepreneurs spend less than 40% of their time in their natural abilities (your strengths). My goal is to get you to 80%.
Introducing…
The Business Growth Audit for Solopreneurs.
A custom Business Growth Audit with Dashboard was created to audit the strengths of you, your clients, and your business. I’ll design the dashboard for your business filled with personalized insights and guidance based on your strengths, business model, and clients.
The Audit Dashboard Details
1. I'll show you how to use your strengths in your business to keep wrong-fit clients away
2. I'll analyze current clients’ strengths to identify your IDEAL fit clients
3. Provide sales language for what these clients need that you, in your strengths, can provide.
4. Develop marketing language based on strengths to get more aligned, high-quality clients
5. Decide what to release - people and/or processes to implement, decisions made in alignment with your business growth strategy.
Investment $975 USD
Invest in the Audit once, and benefit forever.
Included
90 min coaching call with Heidi
Dashboard of your strengths inventory to guide decision-making and get you into 80% strengths alignment in your business
How to use your strengths in your business
Right-fit client strengths, sales + marketing guidance
30-min follow up integration call (one week after audit)
Have questions?
I wanted big-picture clarity. I have data from about a year and a half of experimentation and, I needed help making sense of it. The audit was
A LOT of confirmation that I found very helpful. I left the session knowing (networking is a good idea for me, speaking is a good way for me to make money, and my strengths in 1:1 relationships pave the way for massive transformation for my clients, but I’ve also been been leaning into 1:1 overly so). It also showed me where my fears may be holding me back.
Cassie Christopher, MS RDN. Registered Dietitian
If you're wondering, "Why now?"
The next few months will pass anyway.
Wouldn’t it feel great to have a calendar of clients who show up, do the work, and see results?
Investment $975 USD
Invest in the Audit once, and benefit forever.
An appointment link will be emailed to you after payment is complete
For Business Owners with a Group Program, Membership, or Mastermind.
A custom Business Strengths and Performance Audit with Dashboard was created to audit the strengths of you, your clients/group members, and your business.
I’ll design the dashboard for your business filled with personalized insights and guidance based on you, your strengths, your business model, and your clients.
Here’s how Business Audit works
The Audit Dashboard Includes
1. I'll show you how to use your strengths in your business to keep wrong-fit clients out of your group, membership, or mastermind
2. I'll analyze your clients' strengths to assess your IDEAL fit client.
3. You'll have sales language for what these clients need that you, in your strengths, can provide.
4. Implement marketing language based on strengths to get more aligned, high-quality clients
5. Decide what to release - people and/or processes to implement, decisions made in alignment with your business growth strategy.
Investment is $3,250 USD
Invest in the Audit once, benefit forever
STEP 1. Purchase
STEP TWO:
An appointment link will be emailed to you after payment is complete