The three big problems you face are:
1. Identify your right-fit clients' behaviours, skills, and strengths so you can create a plan for high-quality client acquisition.
2. Acknowledge what's holding back your business from growing so that you are not selling and marketing to the wrong-fit clients over and over again.
3. Identifying why/where your business is draining you so you can immediately revamp your business model to energize you.
A must-do experience for any business owner. You'll learn more about yourself than you ever thought imaginable and see how it is directly affecting your business. I have learned how to properly perform market research. I have learned how to put in place proper processes to get as close to the right customers as possible. Heidi teaches you how to make your business work for your personality type and what you value.
Anne Truppe, Eastwise
I was confident in the quality of my work but before I met Heidi I was just putting it out there and hoping clients would find me. The thought of being "sales-y" mortified me and as such I was making very few sales. Heidi coached me through developing my own style of pitching to new clients - one that taps into my enthusiasm for what I do and feels 100% authentic and not at all sales-y. Now I'm not only confident in my work but also in the way I sell it to the clients I really want to work with.
Debra Cowie Styling & Photography
The fact is, you’ll never “earn” these feelings of confidence and ease by just being good at what you do and knowing your craft.
So stop trying to prove yourself (you’ve already done that). Instead…
Settle the score.
Step into your role as a businessperson. Embrace that part of your identity. Figure out WHY certain behaviors are your default. Fix them. Adopt your necessary boundaries.
And stop feeling behind, so you can catch up with your dream.