“I'm going through some sort of big transition in my business right now, And I'm not able to fully explain it yet,” she said.
As you’ve grown, so has your business.
And it’s not uncommon for business owners to find that you’ll naturally drift away from your initial vision with time. The things that once worked for you may now be barriers holding you back.
I work with established client-based businesses to help them acquire more high-quality clients and:
Move away from clients who don't appreciate your skills, expertise, or offerings and are not aligned with your business goals.
Cultivate meaningful relationships with clients who fully engage with your services and see tangible results from working with you.
If you take on clients who aren't a right-fit for you, your business won't grow.
The Goal
Grow your business by getting more high-quality clients who value your expertise and are ready to do the work.
In most cases, that means identifying and eliminating hidden barriers to acquiring quality clients so you can make informed decisions about the future of your business.
Because your actions drive your business, we'll do a performance audit.
If you're overdoing it in one area of business and underdoing another, it's exhausting and inefficient. When there's misalignment, the business loses profits, and the owner burns out.
To align your business with your client acquisition, we’ll offer you a detailed business performance audit of you, your business, and your existing clients.
Lack of alignment with your growth goals causes most business owners to burn out, and it causes you to accept clients who aren't a fit for you or your work.
The first problem is your business model. We’ll identify if it’s right for you or if it's burning you out.
Burnout happens when you accept clients who don't fit your business model.
63% of business owners reported that they've dealt with or are currently dealing with burnout. And burnout can be especially problematic for founders who often wear many hats and are responsible for their companies' growth and success.
Some of the signs of business model misalignment are:
An obligation to “keep the machine going.”
Feeling disengaged and disinterested in your business
An overwhelming sense of dread about running your business
It's hard to pinpoint exactly what's not working in your business, except that you're not actively selling or interested in taking on new clients until you figure out why.
Having a business that doesn't align with your strengths is exhausting.
We'll look at your performance strengths for guidance on what business model tweaks are needed.
Trying to make these big decisions while flip-flopping back and forth isn't how you roll, and it's unsettling.
Business transitions are hard, painful, and disorienting, aren't they?
That’s why we start with you, getting you back in touch with what you do best, how you are strengthened and how to align your sales style with your business.
The best leaders know and embrace their strengths rather than imitating someone else’s style.
I tend to ask coaches to “just tell me what to do” and give me the to-do list and I’ll check the boxes. But that’s not how an audit works. The way I am showing up to my business has shifted. I see it in sales conversations, emails, conversations with my team, and how I show up with my lawyer. I feel the shift in all those day-to day interactions because I have the perspective of my strengths, and now I know when I’m over doing them.
Alyssa, Labrecque, IBS Gut Expert
Step 1. Awareness: I'll audit your top strengths, skills and personality type to ensure you're working and selling in your strengths, and if not, what needs to change.
Step 2. Application: I'll help you use your strengths and sales style so you can do far more of what you love about being an entrepreneur and delivering services
Step 3. Achievement: You'll start taking daily steps to free yourself from the draining parts of your business, offers, and clients. Ultimately, you'll shift your entire business to work for you.
The second problem:
You’ve stopped showing up to market and sell consistently, and it's holding your business back from growing.
With Gartner predicting a whopping 75% of companies will drop poor-fit clients by 2025, it’s time to get real about attracting the right ones.
First, Let's start by assessing any existing clients' strengths, identifying what has attracted clients who aren't aligned, and figuring out who's a good fit for you
Then, I'll help you determine if your offer and sales approach makes acquiring high-quality clients easier.
Finally, you’ll start showing up with your new approach to business and we’ll be tweaking your aligned sales process as you go.
The third problem:
You’ve evolved beyond your audience.
You're saying, "I've moved on" from the clients who want this service. To diagnose and fix the problem, we'll dive deep into your existing client roster and business model.
First, I’ll interview your existing clients so you can see some concrete data/feedback on what’s working and not working. I'll show you what's happening in your business that you are missing because you are too close to see them.
Then, you’ll understand what truly drives your right-fit clients and increases engagement and satisfaction.
Finally, I'll help you determine the best business model for you and your highest-quality clients.
I’m 20 years into my business and I feel more successful and helpful than I ever have. Right aligned and ready clients are soaking this work up. It’s so energizing! My capacity feels increased not because of more time on my calendar, but because the client fit is so good.
Allison Crow, IFS Life Coach.
This is how you’ll move forward confidently in your business.
You'll notice an increased capacity to work with clients to share your offer and sign high-quality clients.
You’ll be repositioned for success and aligned with your strengths to attract clients who are right for you.
The result is that your business will be aligned with your expertise as a business owner. Using your strengths and performance abilities to guide client acquisition and business growth.
True leaders aren't born - they're shaped by their strengths.
Most entrepreneurs spend less than 40% of their time in their natural abilities (your strengths). My goal is to get you to 80%.
Introducing…
The Business Performance Audit for Solopreneurs.
A custom Business Strengths and Performance Audit with Dashboard was created to audit the strengths of you, your clients, and your business. I’ll design the dashboard for your business filled with personalized insights and guidance based on you, your strengths, your business model, and your clients.
The Audit Dashboard Details
1. I'll show you how to use your strengths in your business to keep wrong-fit clients away
2. I'll analyze current clients’ strengths to identify your IDEAL fit clients
3. Provide sales language for what these clients need that you, in your strengths can provide.
4. Develop marketing language based on strengths to get more aligned, high-quality clients
5. Decide what to release - people and/or processes to implement, decisions made in alignment with your business growth strategy.
Investment $975 USD
Invest in the Audit once, benefit forever
Included
90 min coaching call with Heidi
Dashboard of your strengths inventory to guide decision-making and get you into 80% strengths alignment in your business
How to use your strengths in your business
Right-fit client strengths, sales + marketing guidance
30-min follow-up Q + A style integration call (one week after audit)
Still have questions?
If you're wondering, "Why now?"
The next few months will pass anyway.
Solopreneurs:
Wouldn’t it feel great to have a calendar of clients who show up, do the work, and see results?
“A powerful resource for upping your
intake form game. I have never had anyone make
sense of my Enneagram, strengths, and MBTI assessments, like Heidi has, and that has helped me show up in my strengths in my sales and onboarding processes.
Rebecca Ching, Leadership Developer
Imagine this:
Finally, having an intake form that’s a tool to help you close more sales.
Now, think about this, no more half-assed, half complete, intake forms and no more buyers skipping questions, or quitting halfway through.
After working with me clients walk away with:
✔️Intake form questions that qualify leads for you and prepare clients to work with you
✔️Potential clients who book a call because they are excited to work with you and ready to take the next step
✔️A conversion rate that you are slightly embarrassed to talk about to one that you feel proud of.
✔️ Potential clients who have been through a rigorous intake and sales process that the moment they get started they are ready to get results.
Feeling confident in your sales process - starts with a solid intake form, one that delivers strong buyer information.
Asking better questions means you get straight into the sales conversation feeling confident in the buyer's intentions and your own ability to demonstrate the value of the service you have to offer.
I wanted to create an intake form that would help me dig deeper into where a potential client is at in their business journey. For years I used a form with general/generic questions that didn't tell me what I needed to know about the person contacting me. Which ended up costing me a lot of time with back and forth emails. Now when someone contacts me, I know if we're a good fit or not which has been a game-changer in signing ideal clients.
Steph Zangeneh Azam, Graphic Designer