What you create, reveals who you are, to everyone watching.
What I want to know is are you giving your clients


who you really are?



Is this you?
You find yourself connecting with and hired by clients who are not a good fit for you.
You are communicating with your clients and all you hear are crickets.
You know that finding your voice is important but you’ve never felt like you’ve really found it.
You feel a daily undercurrent of dissatisfaction running through much of what you do.



I believe life is too short to have boring hair…

pink collage

And it’s way too short to be stuck in a tug of war with inauthentic business values.


Hi, I’m Heidi,
Let me tell you a story, I have a feeling, yep, (I use my intuition and feelings to guide me) if I posted a ‘professional head shot’ and you met me on the street, you’d feel a disconnect between who I truly am with how I portray myself.
It might seem inauthentic of me and that just sucks.
Here is why I believe authenticity matters as a service provider.  Being in touch with you are allows your clients to recognize themselves in what you offer them. We need that, as consumers, to see ourselves in whatever is being sold to us or written for us. 
Think about the last thing you bought and why. Did you identify with what was being sold or the creator of it? Did it call to you deep within, in unconscious places within that told you to intuitively that you need a piece of what is being sold because it is also a piece of you.

Do your clients recognize a part of who they are in you and what you are offering?

Your clients are looking for a mirror of who they are and who they could be. They are looking to you to see if the mirror your are holding up reflects their dreams, goals, and desires.
Are you the mirror your clients need to see themselves reflected in?


Here are a few other things you might like to know about me…

  • I am an Introvert (an INFP to be exact).

  • Love to dye my hair crazy colours

  • I hated school, until I decided to go back and study something I am passionate about.

  • I used to design floral arrangements for a living.

  • I am not a fan of small talk.

  • Only recently discovered how much I can love a DOG.

  • I love nature and my Instagram feed is filled with it – oh – and pictures of my dog too.

  • I failed grade 3, and in highschool I was forced to take typing class, TWICE.

  • I started dating my now husband when I was fifteen.  When you know – you know.


I believe…

 Creativity is a direct reflection of how we see ourselves.

Creativity is the purest form of who we are.

What you create reveals a lot about you.
I used to express myself solely through creating with my hands.
I used to spend my days as a Floral Designer.
I used to love being surrounded by some of the most beautiful flowers you could imagine.
These days I help creative business owners create and recreate a business to reflect who they are.


Here’s what others have said about working with me..






Nikkol COut of curiosity, I signed up for a coaching session with Heidi, and it was AMAZING!

So many “aha” moments for me that truly gave me freedom in my business.

Heidi literally guided me to see things that I hadn’t realized were holding me back.

I have started changing the way I work for the better.  If there is something missing in your life or business or you are just plain curious, I cannot recommend Heidi enough.

Nikkol Christiansen – Designer at refine-studio



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 I am grateful for the deep digging, uncovering and revealing work we are doing. Thank you, Heidi.

– Richard Wilks – Artist



Before I was a coach to creatives….

I had been a floral designer for 16 years and was at the height of my career in terms of pay and reputation.

The weddings I worked on were big, the houses I put finishing touches into were bigger, and the stress even greater, but this was what I had been working up to, right?! Sure, I loved working with some of the most beautiful flowers you could imagine and in some of the most beautiful and aesthetically pleasing places.  Thing is, the hours I put in and the toll it had on my body had been wearing me down.
I started to feel the drain both physically and mentally and thought the best route to take would be to start my own custom design business, be my own boss, set my own rules. It all sounded like a great way to continue to do the kind of work I had been doing but to also take care of myself in the process.
Funny thing is, what I really wanted (but was not able to see at the time) was that I desperately yearned for more for myself. The more I wanted meant getting out of a career I had spent so many hours, months, and years creating. All of that work, and yet all I wanted was to get out. I just had no clue how.
So when the market crashed and along with it my business, I was strangely relieved.
I was free to start over and yet I felt petrified and liberated by my new reality.
I had no post-secondary education to speak of and my skills were wrapped around being creative with flowers.
Talk about feeling pigeon-holed, stuck, and starting from zero.
Since I needed to make some money, I decided to take a job in a floral factory of sorts. My new job had me standing on a production line doing work that was very low paying and equally low skill level so that I had time to re-imagine who I wanted to be in my work life.
I had my iPod loaded with a smattering of podcasts that spoke to me about possibilities. I would listen to podcasts of other peoples stories of finding and doing the work they loved and tried to take as much as I possibly could and translate it to my own life. If I had to choose one of the podcasts that was most transformational for me, I would say without a doubt it is Marianne Williamson’s Miracle Thought for The Day. I would take her words and repeat this phrase to help guide me on my next steps:

Where will you have me go, what will you have me do, what will you have me say, and to whom?

I needed to give up the control over what I thought I had control of, to my higher power, God, the universe, you know.
I found that alongside doing work that did not excite me I needed to get out of my own head and find something to do that would benefit others.
This was a big fat risk for me at the time as I had never done this but I knew I needed to help someone else. I would have gone stir crazy if all I did was try to sort out myself and stay locked up in my own thoughts. I decided that I could offer a listening ear to someone else who needed my time, attention, and energy. I had volunteered to cook dinner in a homeless shelter once a month with a group of friends and I really enjoyed the time after we cooked dinner chatting with the residents about life.
I decided that I would spend some time over the next year giving a half a day a week of my time outside the monthly commitment to this homeless shelter. I would spend my time listening to the life stories of the residents at the shelter. I felt that listening to other peoples stories would help me keep my own story in perspective. The last thing I wanted to do was to get too caught up in my own tale of “poor me”. The poor me tale was all too easy for me to indulge in, this much I knew for sure.
Back to the important part, the shelter. To say that my time at the homeless shelter changed me is such an understatement. My time listening to the stories of my new friends who happen to be without housing helped me to appreciate how much I loved being a part of supporting someone to see how much value they could offer the world just by recognizing what they had to offer. Interestingly, it helped me to see this in myself as well. My eyes were opened to see and appreciate the value I brought to others by listening, encouraging, and witnessing some amazing life stories.
The time I spent in the in-between, not knowing where I would land, was invaluable time. I don’t regret for a minute.
After my business ended and before my next career as a Life Coach began, I had to give myself as much permission as I could to rebuild myself.

I needed to humble myself.

I had to strip my life down further still, to allow me to do a job well beneath my skills and talents.
I needed to give myself the time and space to loosen the grip I had on identifying so closely with my career, so that I could build a new vision of who I could be outside of that old identity.

I needed to take some time to listen to my heart.

I needed to follow the winding path. That felt incredibly uncomfortable but necessary in order to lead me closer to a new version of me.
Not surprisingly to me is this: I needed all of these in-between steps.
Without the in-between and the uncomfortable, I would not have explored different parts of who I am. I needed to discover a new version on myself, and give her permission to try a new way of being on to see how she fit.
I know that all of the steps I took to rebuild myself following the crash of my career led me to a life I couldn’t have dreamt for myself, and yet it fits me perfectly.


This is the kind of career that feels like coming home to myself.
This is what it really means to be authentic, to be aligned, to be true to yourself.


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